Primena baza podataka i veštačke inteligencije u automobilskoj industriji: Metodološki okvir istraživanja
DOI:
https://doi.org/10.46793/Rev25110.085RKljučne reči:
digitalizacija, automobilska industrija, baze podataka, veštačka inteligencija, poslovni modeli, tržišta kapitala, analiza podataka, vrednovanje kompanijaApstrakt
Ovaj rad prikazuje metodološki okvir istraživanja primene baza podataka i veštačke inteligencije (AI) u automobilskoj industriji. Istraživanje se bavi time kako digitalizacija i tehnologije zasnovane na veštačkoj inteligenciji utiču na poslovne modele i finansijske performanse, posebno kroz integraciju pametnih sistema u savremena vozila. U radu su objašnjene kvantitativne i kvalitativne metode, uključujući studije slučaja kompanija poput Tesle, BMW-a i Ottometric Inc., kao i analiza pokazatelja sa tržišta kapitala. Poseban akcenat stavljen je na tehnike prikupljanja podataka i njihovu ulogu u strateškom odlučivanju. Dalje se istražuje
korelacija između digitalnih inovacija i vrednovanja na berzi, pokazujući kako napredna softverska rešenja doprinose percepciji investitora i rastu kompanija. Kombinovanjem teorijskih uvida i primera iz prakse, ovaj okvir postavlja temelje za dalja istraživanja finansijskih i strateških implikacija AI i baza podataka u sektoru automobilske industrije.
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