QUALITATIVE ANALYSIS OF EFFECTS OF MANAGERIAL PERCEPTION ON OPEN INNOVATION
DOI:
https://doi.org/10.5937/Rev2196017SKeywords:
Managerial perception, corporate sustainability, public institutions, agrobiotechnologyAbstract
This paper deals with the aspects of managerial perception and understanding of the success of the open innovation concept and its impact on the sustainability of public institutions. Major French (and global) Agrobiotech Institutes were selected for the qualitative analysis to understand its managers’ position in terms of open innovation concept and how it might contribute to the sustainability of the public institutions. Findings indicate that balanced activities of creation of social values and commercialization of the effects are perceptions for sustainability strategy of academicians and managers that were interviewed.
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