KVALITATIVNA ANALIZA EFEKATA MENADŽERSKE PERCEPCIJE NA OTVORENE INOVACIJE REZIME
DOI:
https://doi.org/10.5937/Rev2196017SKljučne reči:
Menadžerska percepcija, korporativna održivost, javne institucije, agrobiotehnologijaApstrakt
Ovaj rad se bavi aspektima menadžerske percepcije i razumevanja uspeha koncepta otvorene inovacije i uticaja na održivost javnih institucija. Vodeći francuski (ali i globalni) agrobiotehnološki instituti izabrani su za kvalitativnu analizu kako bi razumeli položaj menadžera u smislu koncepta otvorene inovacije i kako bi to moglo doprineti održivosti javnih institucija. Nalazi ukazuju da su uravnotežene aktivnosti stvaranja društvenih vrednosti i komercijalizacija efekata percepcija strategije održivosti akademika i menadžera koji su intervjuisani.
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