ESG Criteria and Corporate Financial Sustainability: An Analysis of the Role, Transparency, and Risk of Greenwashing
DOI:
https://doi.org/10.46793/Rev26113.153BKeywords:
ESG criteria, financial sustainability, greenwashing, corporate governance, sustainable businessAbstract
This paper analyses the role of ESG (Environmental, Social, Governance) criteria in the context of corporate financial sustainability, with particular emphasis on the phenomenon of greenwashing. The aim of the study is to examine the extent to which the application of ESG principles contributes to long-term business stability, as well as to identify the challenges associated with their implementation. The methodological approach is based on the analysis of relevant scientific and professional literature, combined with a comparative review of various theoretical and practical perspectives. The results indicate that the consistent application of ESG criteria can enhance reputation, reduce risks, and improve financial performance, while inadequate or superficial implementation creates room for greenwashing and undermines investor trust. It is concluded that transparency is a key factor in achieving genuine sustainability and credibility in ESG reporting.
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