Factors Influencing the Use of Digital Wallets in Generation Y and Generation Z
DOI:
https://doi.org/10.56362/Rev24105017PKeywords:
Generation Y, Generation Z, digital wallet, bank, digital servicesAbstract
Digital transformation has created the need for contin uous innovation. The aim of this paper is to present the factors that guide the adoption of digital wallets among Generation Y and Gen eration Z using the Lamane formula with a sample of 370 respond ents. Participants rated all items on a Likert scale after completing the questionnaire. Using multiple regression analysis (SPSS 21), the paper evaluates the impact of various predictor variables on the use of digital wallets. The contribution of this paper lies in identifying the influential factors that shape the adoption of digital wallets among Generation Y and Generation Z.
References
Ang, L. (2021). Integrating digital and non-digital channels. . U L. Ang, In Principles of Integrated Marketing Communications: An Evidence-based Approach (pp. 149-196). Cambridge: Cambridge University Press. doi:10.1017/9781108628662.005. 16
Bass, S. (2022). Generation Z and the Traditional University. U S. Bass, In Administratively Adrift: Overcoming Institutional Barriers for College Student Success (pp. 25-60). Cambridge: Cambridge University Press. doi:10.1017/9781009091312.003 10
Chakraborty, S., and Mitra, D. (2018). A Study on Consumers Adoption Intention for Digital Wallets in India. .International Journal on Customer Relations, 6(1), 38–57. 13
Chowdhury, G., Chowdhury, S. (2011). The digital divide, digital natives and usability. U G. C. Chowdhury, In Information Users and Usability in the Digital Age (pp. 169-186). Facet. doi:10.29085/9781856049757.010. 15
Dawson, H. (2019). Banks and Banking. U H. Dawson, In A-Z Common Reference Questions for Academic Librarians (pp. 33-35). (str. Facet. doi:10.29085/9781783304134.009). 17
Gupta, S., Yun, H., Xu, H., and Kim, H.-W. (2017). An Exploratory Study on Mobile Banking Adoption in Indian Metropolitan and Urban Areas: A Scenario-Based Experiment. Information Technology for Development, 23(1), 127–152. 11
Huang, R. (2021). Equity Crowdfunding and Central Bank Digital Currency. . U R. Huang, In Fintech Regulation in China: Principles, Policies and Practices (pp. 257-285). . Cambridge: Cambridge University Press. doi:10.1017/9781108768962.010. 18
Li, J., Liu, Y. (2019). Factors affecting the intention to use mobile wallet: a meta-analysis. Information Systems and e-Business Management, 17(2), 231-259. 3
Lim, N. (2003). Consumers’ Perceived Risk: Sources Versus Consequences. Electronic. Electronic Commerce Research and Applications Volume 2, Issue 3, Autumn 2003, Pages 216-228 9
Maixe-Altes, J. (2019). The Digitalization of Banking: A New Perspective from the European Savings Banks Industry before the Internet. Enterprise & Society, 20(1), 159-198. 19
Matemba, E. D., and Li, G. (2018). Consumers’ Willingness to Adopt and Use WeChat Wallet: An Empirical Study in South Africa. Technology in Society, 53, 55–68. 7
Morabito, V. . (2022). Digital Entrepreneurship and Digital Business. . U V. Morabito, In Digital Entrepreneurship: Management, Systems and Practice (pp. 5-27). . Cambridge: Cambridge University Press. doi:10.1017/9781108979917.002. 12
Nuringsih, K., MN, Nuryasman., Prasodjo, I., and Amelinda, R. (2019). Sustainable Entrepreneurial Intention: The Perceived of Triple Bottom Line among Female Students. . Jurnal Manajemen, 23(2), 168–190. https://doi.org/10.24912/jm.v23i2.472. 4
Patel, V. V. (2016). Use of Mobile Wallet Service by the Youth: A Study Based in Ahmedabad. . ASBM Journal of Management, 9(2), 50–61. 5
Shakya, S. (2023). Positive Bank-to-Bank Spillovers. Journal of Financial and Quantitative Analysis, 58(5), 2228-2261. doi:10.1017/S0022109022000667. 20
Smith, A. N., Fischer, E., Yongjian, C. (2012). How does brand-related user-generated content differ across YouTube, Facebook, and Twitter? Journal of Interactive Marketing, 26(2), 102-113. 6
Thomas, D. . (2017). The digital. . U T. &. (Authors), In D. Thomas & S. Fowler (Authors), The Silence of the Archive (pp. 65-100). Facet. doi:10.29085/9781783301577.006 14
Venkatesh, V., Thong, J. Y., Xu, X. . (2012). Consumer acceptance and use of information technology: extending the unified theory of acceptance and use of technology. . MIS Quarterly, 36(1), 157-178. 8
Wong, K. K. (2016). Mediation Analysis, Categorical Moderation Analysis, and Higher Order Construct Modeling in Partial Least Squared Structural Equation Modeling (PLSSEM): A B2B Example Using SmartPLS. The Marketing Bulletin, 26, 1–22. 1
Yang, Y., Liu, Y., Li, H., and Yu, B. . (2015). Understanding Perceived Risks in Mobile Payment Acceptance. . Industrial Management & Data Systems, 115(2), 253–269. 2
