Unapređenje performansi u proizvodnim kompanijama: Uticaj Balanced Scorecard
DOI:
https://doi.org/10.46793/Rev24108015HKljučne reči:
Balanced Scorecard, ukupni učinak, ekonomski učinak, društveni učinak, performanse zaštite životne sredineApstrakt
Ova studija istražuje efekte primene Balanced Scorecard (u daljem tekstu: BSC) na ukupne performanse marokanskih proizvodnih organizacija na osnovu uzorka od 118 preduzeća. Primenom kvantitativnog analitičkog pristupa koji koristi tehnike korelacije i linearne regresije, analiza procenjuje potencijalne efekte usvajanja BSC na različite aspekte ukupnog učinka. Nalazi jasno pokazuju da je primena BSC od suštinskog značaja za podizanje ukupnih performansi marokanskih preduzeća. Ova studija doprinosi našem razumevanju tehnika kreativnog upravljanja u dinamičnom ekonomskom okruženju i pruža praktičarima i naučnicima pronicljive informacije o konkurentnosti i održivosti marokanskih proizvodnih kompanija.
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